Xonder field notes

Clear thinking for the decisions behind growth.

Practical, source-led guides for teams connecting marketing, customer experience and the way work gets done.

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Start with the decision in front of you.

Short paths into the questions we hear most often.

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Find the broken hand-off

Audit the path from attention to follow-up before adding another campaign.

Prepare a workflow

Define the trigger, permission, owner and exception before choosing software.

Publish with care

Use source-led notes to frame healthcare marketing decisions for review.

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Filter by market when local rules or context matter.

Customer journey

1 guide

MY / SG7 min read

A 30-minute customer journey audit: find the hand-off losing momentum

Map one real customer from first signal to follow-up, then look for the step with no clear promise, owner, response time or next action.

Growth

1 guide

MY / SG8 min read

Marketing automation readiness: what to fix before choosing a tool

Automation is ready when the trigger, consent, owner, message, exception and success signal are clear before software is configured.

Healthcare rules

2 guides

SG5 min read

HCSAR advertising rules for Singapore clinics: seven things you can't do

Singapore's HCSAR bans before/after imagery, testimonials, superlatives, and induced discounts outright, restricts institutional awards and influencer promotion, and treats paid search as advertising.

MY / SG4 min read

Before-and-after photos: where they're legal in Malaysia and Singapore, and where they aren't

Malaysia bans before/after imagery outright; Singapore permits it only inside a live in-clinic consultation, never in anything published.